Nintendo President Mr Satoru Iwata is a busy man. He’s busy rejuvenating the Nintendo games giant, taking on new USA chief executive responsibilities, and becoming the “spokesman” for the brand with a new products presentation.
Promoting the brand, in the USA, has been the job of Reggie Fils-Aime, Nintendo of North America’s operations supremo. We’ve noted his presentation style before in an earlier post. But now it seems that new product presentations will be done by the company President.
In contrast to the presenting bluster of Reggie Fils-Aime, Mr Iwata’s presentation style exudes calm confidence. Presenting in English for a Nintendo Direct presentation Mr Iwata gave a favourable impression as his presentation was broadcast worldwide this week.
Presentation Structure and Style
There’s some structure to the presentation that outlines the new Wii U titles due for a Nintendo launch in the coming months. But rather than just list the new titles in his presentation, Mr Iwata outlined one or two new titles before a video played a brief excerpt. Very good. He then repeated this presenting technique as he worked through the other new titles.
Mr Iwata’s presentation provided good explanation and insight into the novel features and enhancements of each new title…you couldn’t really miss the points he was making.
First impressions of Mr Iwata’s presentation style might suggest a woodenness or rigid stance. But that physical stance did become more animated as his presentation got going. He made a few flourishes with his arms as he introduced his new game titles…very much the master of ceremonies.
This proved to be a no-nonsense presentation from the Nintendo President. It was clear, precise and distinct. The presentation exuded high production values…essential if you plan to broadcast worldwide.
His products were clearly of greater importance to his presentation than he, the presenter. We liked that feel.
Now it’s up to the market and the Nintendo distribution channels to give their opinions on the new products.