Independent game studio Double Helix has just made a major discovery. In keeping with their name they’ve found out that a presentation audience can have double stranded streams of appreciation for a presentation.
The two-man team from Double Helix made this major new discovery soon after they started their presentation at the fighting game tournament–EVO 2013.
Intending to present their new game, Killer Instinct, to an audience of gamers and gaming professionals the presentation team did their utter best to appear casual…if not cool.
That stance took a turn for the worse when they mentioned the double strand of an exclusive appearance of Killer Instinct in the Microsoft Xbox One gaming format…and their partnership with Microsoft. That did it. The booing began as their audience turned from being appreciative to distinctly unhappy. It could have been worse. With more than 3,000 fighting gamers attending the Las Vegas event the Double Helix presentation itself had only a relatively small audience.
Did the presenters expect such a reaction? Perhaps not, but they must surely be aware of the views of gamers on Microsoft’s involvement with gaming. It’s a matter of their DNA. Microsoft just inspires such a reaction…fairly or unfairly.