Many of the biggest names in the comic-strip film and entertainment industries have been at the Comic-Con 2010 show that finishes today in San Diego. It’s an unparalleled event showcasing the work of artists, designers and film makers.
One such design team is that of Hasbro who showcased their new models in San Diego. The design team is huge and had prepared some impressive work for the event.
But their choice of presentation material–albeit, as shown on the web–is uninspiring.
Their presentation appears to be a poorly constructed PowerPointâ„¢ slide deck of some 55 slides. It’s a classic piece of corporate branded PowerPointâ„¢. There’s a Hasbro branded header and a footer on most slides; those that don’t have a header and footer feature a Hasbro watermark.
Pictures and illustrations abound. Yet they don’t dominate the visual landscape. Instead small images of the popular Hasbro figures are placed in small holders throughout the slide presentation. Often they have to fight for space with other images from the Hasbro stable. Or worse still–bullet points. In some cases the pictures obscure the blue Hasbro logo in the Hasbro footer…negating the case for the footer.
The screen text would have to be unreadable to the audience. A better tactic would be to get rid of most, if not all, of the text. And the remaining text? Bulk it up. Beef it up like the Hasbro characters themselves and give the words focus and standing.
It’s a very disappointing corporate presentation that had the potential to be much better. There’s a wealth of creative talent in the Hasbro design and marketing teams that presented at Comic-Con 2010. And there’s also a wealth of illustrative material that could be superbly photographed and presented.
It’s not a PowerPoint problem but undoubtedly a management presenting problem. Clone Wars = good. PowerPointâ„¢ clone = bad.
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