Steve Jobs, the Apple CEO, is practically a byword for classy and imaginative presentations. His presentations typically exude style, panache and real significance.
But his luck ran out, however, last week at the launch of the new iPhone 4 in San Francisco.
The Apple CEO was presenting the iPhone 4 when he ran into some practical demonstrations with his on-line demonstration of the new iPhone capabilities.
Reverting quickly to an off-line demonstration his team picked up the matter of the non-functional demonstration.
Their prognosis wasn’t good. Apparently the problem wasn’t with the iPhone 4. It was the audience.
Or rather, it was the 570 plus WiFi units being used by the audience in the conference room…an astonishing number until you consider that this was a mobile communications product launch!
Mr Jobs rose to the occasion.
Making light of the situation he somehow managed to get a sufficient number of the WiFi units switched off for the rest of the demonstration. Mixing confidence and bare-faced cheek he appeared to carry it off.
But then, with the live demonstration going again, the same problem re-asserted itself.
Steve Jobs’s efforts to remedy the situation were bold and humorous. His audience interaction was second to none. He mixed serious points with some excellent comedy moments.
Of more serious concern, however, will be his choice of mobile carrier with which to demonstrate the iPhone’s capabilities next time. The cellular network in San Francisco clearly wasn’t up to the task…and WiFi is over-congested.
It’s a new opportunity and a challenge for any presenter.
this post is very usefull thx!
Seeing a closer look into the iPhone 4 beyond the advertising and assumptions, cell phone owners are finally seeing that their iPhone 4 is turning out to be an awesome expensive paperweight. Failed calls and data attempts are now occuring much more frequently, it is unavoidably turning out to be a strange antenna issue coming from Apple. There was a class action lawsuit filed only 6 days after launch accusing ATT and Apple on numerous accounts of negligence.
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!