Integrating JChem and Marvin with an ELN from ChemAxon on Vimeo.
Amsterdam was the scene last month of the ELNs (Electronic Lab Notebooks) & Advanced Laboratory Solutions conference. Dr. Ian Berry of Evotec (UK) Ltd was a key presenter with his presentation titled, Integrating JChem and Marvin. It wasn’t the best title for a presentation; more of a subject description really.
Management speak was a problem with this presentation. The presenter’s easy-going style, characterised by him swallowing his words at the end of sentences, was nothing compared to his presenting language. Here are some examples:
“An intuitive system”
“off the shelf, integrated system…”
“fairly agnostic…”
“drill down…”
“agnostic to the cartridge…”
“out of the box…”
Jargon is one thing–particularly at this very specialised conference. But management-speak?
In a seemingly never-ending litany of management-speak the Evotec presenter took his audience through an unremarkable PowerPoint presentation; unremarkable in that it was just like so many other PowerPoint presentations that are inflicted on audiences in offices every day. It featured the standard “about us” slide at the beginning, a corporate template and plenty of busy, wordy slides.
The scale of the management-speak was such that the Evotec Principal Software Developer’s message was dangerously close to being lost. And that wasn’t his aim. The best bit? He took a question at the end of his presentation, proving that someone was clearly paying attention. Well done.
HI,
Just to correct you on the conference – this was presenter at a user group meeting for ChemAxon not a commercial conference on ELN.
I don’t think it takes from your comments but the title I think would be more relevant in this context (users and developers of a given product)
Cheers/Alex
Good one Alex,
I take your point about the user group presentation. It’s a very different focus.
Thanks,
Peter