EFFECTIVE PUBLIC SPEAKING

In drafting your speeches you aim to get the best possible result. But have you considered how much time and effort you spend on the language? The language you use in your public speaking?

Of course, it's no small matter. When you use the best possible language you can expect better public speaking results. That's because your audience can put all their focus into your ideas and suggestions. They won't need to catch your words and make sense of them. They won't need to decipher long sentences or acronyms. So when you are preparing your next speech, here are five public speaking points to remember:

Language: winning techniques for presenters

1) Use the active tense when you speak in public. Take possession of your subject. Exude authority with the active tense. For example, use "I will" or "We will" instead of "I would" or "We would." The passive tense does not suggest responsibility, ownership or urgency.

2) Use common language. When you use language that is familiar to your audience you will achieve a higher level of audience engagement. Don't be tempted by slang. Remember the words of Winston Churchill: "Short words are best and the old words when short are best of all."

3) Avoid jargon and acronyms. If you have to use acronyms then take care to spell them out properly the first time you use them. Consider doing it again as a precaution. You can't be assured that everyone in your audience will know your acronyms. Or, worse still, they might have a wildly different understanding of the same acronym!

4) Use short words. The shorter the better. You are more likely to make a verbal trip or mispronunciation with long words. Edit long or tricky words out of your speech. Practise the proper nouns when you rehearse. Think about highlighting them in your speech.

5) Use short sentences. Short and concise sentences are easily heard and understood by your audience. Sub-clauses and dependent clauses require concentration. Yours and your audience's. Barack Obama managed it with a 45 word "If" clause in his Presidential Election speech in November 2008. But the Archbishop of Canterbury didn't quite have the same impact with his speech in February 2008.

When it's time for your speech you want your audience to focus on you and your speaking. When you focus on your language you know that your audience will focus on what you have to say. Solid and uncluttered language helps their active listening, understanding and memory of your speech. And that's the right course for effective public speaking.

"Many a time I have wanted to stop talking and find out what I really believed."

Walter Lipmann