How often do you think style might win over substance. At first sight it might. But when you want your audience to go home with a nugget of information or a clear and succinct message your content is the top priority.
Yes, style and delivery are very important. But content is still king when it comes to effective presentation skills. Style and delivery might be capable of short term plaudits but they don’t meet the need for longer term understanding.
For public speaking content and relevancy are two sides of the same coin. When presenting a scientific paper we would expect the speaker to respect their audience’s aptitude for facts, figures and data–without patronising the listeners with gimmicks.
So to help you out we’ve put together some presentation content tips for your next presentation.
Here’s a content check list for your next presentation:
- Facts and figures
- Quotations and references
- Case studies
- Graphs and graphics
- Illustrations and pictures
Note that the onus is not on multimedia. Allow the content to take priority before making choices about its delivery–at that point you can consider audio and video options.
Presentation Skills: PowerPoint
The deck of PowerPoint slides is typically the starting point for most management presentations today. Note that for many people this implies the slide deck has become a necessary crutch for confident public speaking. No deck, no presentation.
So if you are dependent on PowerPoint here are some presentation skills tips:
- Be clear with your objectives
- Use a theme
- Use graphics and illustrations
- Manage your fonts and typefaces
- Moderate your PowerPoint elements
- Use the PowerPoint image and visual tools
- Rehearse and familiarise
- Look at your audience
You can discover more presentation skills tips on a PresentPerfectTM presentation skills course.
“Nought’s had, All’s spent”