A powerful candidacy speech from the putative EU Commission President, Ursula von der Leyen, in Strasbourg before her appointment vote in the EU Parliament. Yes, that’s how it works in the United States of Europe.
We don’t usually state that no speech is better than any speech. It just isn’t our approach to public speaking training. But now we see people barred from speaking at their conference. And, of course, the most recent example is Tom Watson, the deputy leader of the Labour party.
If Presidents can fall asleep during a speech then so can anyone. But your task as a speaker is to keep your audience awake as you set out your vision, ideas and thoughts. Because if you don’t it’s going to be serious.
President Trump and his team discovered that it’s always best to know your speech audience if you are going to use an “audience backdrop” in your campaign speech. Because in Billings, Montana the President came close to being upstaged by “plaid shirt guy”.
This Jeremy Corbyn speech in Coventry today depends on a knowledge and understanding of the indefinite article. Because our membership of a customs union is going to be different to our membership of the customs union. Clear?