Ford Taurus Presentation Moving Forward

By Andrew Ivey

Jul 22

When you are the Ford Taurus SHO (Super High Output) Chief Engineer it pays to be precise with your words. Technical data, dimensions and specifications all benefit from precision. Well, they do when you are world class and are based in Dearborn. Therefore, when we saw this Ford Taurus presentation we expected something solid and robust.

Ford Taurus presentation

Ford Taurus Presentation Moves Forward With Jargon

So it’s a pity that Taurus Chief Engineer Mike Celentino doesn’t pay so much attention to his words when he’s got a presentation in hand. In a Dearborn, Michigan presentation at the Taurus SHO convention he noted:

“We will continue to push the performance of the vehicle, and you will see more performance…going forward.”

Well, yes. Isn’t that the whole point. Going forward is the main focus (no Ford pun intended) of the Ford Taurus SHO, whether it’s 365 horsepower or 400 horsepower.

It’s woolly management speak that either perplexes an audience or leaves them unmoved.

Perhaps next time he can use words such as:

…in the future


…next year

But he did get something right. His audience loved the idea of more performance in the Taurus SHO. He clearly knows his audience.

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About the Author

The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK.

  • […] Give thanks. Yes, agreed, But a thanks for carrying our effort forward? A nonsensical phrase, Mr. President. But, unfortunately, there’s a lot of it about—as we found with this Ford Taurus presentation. […]

  • Brian H. says:

    It’s good he knows his audience. Probably the #1 rule in presenting. I love the Taurus myself. Still puzzled on why they tried replacing it with the Five Hundred a few years back.

  • Grook says:

    really nice car.

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