What a difference a year makes. Last year the Boris Johnson speech in Manchester was a key event. As the Foreign Secretary he was on the main conference schedule and there was significant build-up to his speech. And this year? Yes, there are some differences. He's no longer the Foreign Secretary after he resigned in the Summer. And, of course this Boris conference speech wasn't on the main conference agenda. But that's where the differences stop.
Because just about everyone at this conference knew this speech was coming. And they were interested. Even if many of them wouldn't say so to camera. It's unarguable, a Boris conference speech is the nearest that the Conservatives will come to Box Office in their lives. That's the way it is with Boris Johnson.
It's fair to say that this Boris conference speech didn't look anything really special. There was certainly none of the stage management deployed for the Jeremy Corbyn speech in Liverpool. Last year Boris had a haircut and he looked smooth and polished at conference. This year, in total contrast, he looked a shambles. Messy hair, a rumpled suit and a lumbering gait that suggests either too much consumption or too little exercise. I suspected that if you followed this leader, then you might not get far before his little legs gave way. But this wasn't a conference speech about leadership. That's not yet on the cards.
Because this conference speech was about Boris forcing through some change. Change in attitudes, change in belief. And, perhaps, eventually a change in leadership.
Nonetheless, the excitement was palpable. And there's no other Conservative who commands such attention right now. After all, would you queue for upwards of three hours to listen to a Boris conference speech? On the conference fringe? Well, quite a few people did because they had to increase the venue's capacity to cope. Yes, that's box office.
So this Boris conference speech proved effective for his audience. They loved his language and they loved his delivery.
And that we should be so demoralised and so exhausted as to submit those institutions – forever – to foreign rule. If I have a function here today – it is to try, with all humility, to put some lead in the collective pencil, to stop what seems to me to be a ridiculous seeping away of our self-belief, and to invite you to feel realistic and justified confidence in what we can do.
Is there a secret to this Boris conference speech?
And that is why it is such a mistake for us to leave on the Chequers terms, locked in the tractor beam of Brussels. We will not only be prevented from offering our tariff schedules. We will be unable to make our own laws – to vary our regulatory framework for goods, agrifoods and much much more besides.
Yes, of course there is. It's Boris. You might well consider that the man's a fiction, an artificial creation or an act. Yes, that's probably true, to some extent. But you can't deny the sheer enthusiasm that his audience has for his words. And that's why this Boris conference speech was star quality.
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The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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