David Cameron’s first speech to the ConservativeÂ Party annual conference as Prime Minister proved to be a rallying cry for his Big Society idea–an idea many of his colleagues wished he had dropped by now.
His introduction was conventional stuff. Neatly overlooking the fact that he heads a coalition government his speech noted the years that the Conservatives had been out of office:
“Three defeats. Thirteen party conferences – 4,757 days in the wilderness.”
Good imagery. But, I’m choosing to overlook the wilderness years of Winston Churchill; the last Conservative leader to head a coalition government. If this was a nod to Churchill it wasn’t appropriate.
At this stage in his speech the only nod to a coalition government came with his reference to the Monty Python Dead Parrot sketch; featuring, of course, the Liberal Democrat supporter John Cleese.
His speech took in a round of thanks and noted a few special people in the audience before providing a narrative of the May 2010 General Election, the rout of Labour and the failure of any party to win a majority.
The speech outlined how this political vacuum paved the way for real leadership by both Nick Clegg and David Cameron…in his own words!
His speech listed achievements. But this list was notable for its executive imagery. Dynamic and forceful, even if some of the achievements are comparatively shallow:
“Corporation tax – cut. The jobs tax – axed. Police targets – smashed. Immigration – capped. The third runway – stopped. Home Information Packs – dropped. Fat cat salaries – revealed. ID Cards – abolished. The NHS – protected. Our aid promise – kept. Quangos – closing down. Ministers’ pay – coming down. A bank levy – coming up…”
His speech took a knock at the former Labour government…and again he used a list…with a difference:
“They left us a legacy of spinning, smearing, briefing, back-biting, half-truths and cover-ups, patronising, old-fashioned, top-down, wasteful, centralising, inefficient, ineffective, unaccountable politics, 10p tax and 90 days detention, an election bottled and a referendum denied, gold sold at half price and council tax doubled, bad news buried and Mandelson resurrected, pension funds destroyed and foreign prisoners not deported, Gurkhas kept out and extremist preachers allowed in.”
He tried humour…and just about got it to work with the party faithful. Telling an anecdote that involved him and Chancellor Merkel watching England’s ignominious thrashing by Germany in the 2010 South Africa World Cup provoked the quip:
“It’s brought a whole new element to Anglo-German diplomatic relations: whatever you do, don’t mention the score.”
A good line, and yet more mirth courtesy of John Cleese in Fawlty Towers. Who is the 40 something speech writer?
His speech then turned to matters of vision and, in particular, his vision for the Big Society.
Recalling the spirit of Lord Kitchener, Britain’s Secretary of State for War during World War I, he said:
“Your country needs you.”
His speech used the line again in his conclusion. And he supported this vision of Kitchener’s wartime mobilisation of an army with:
“The neighbourhood group – join up. That business you always dreamed of – start up. When we say “we are all in this together“, that is not a cry for help but a call to arms. Society is not a spectator sport. This is your country. It’s time to believe it. It’s time to step up and own it.”
This was great symbolism, redolent of the wartime leader responsible for mobilising a large volunteer army. History buffs will note how Kitchener’s political foes came close to toppling him, prior to his untimely death when killed by an enemy mine on board HMS Hampshire, off the Orkney islands. No symbolism or portent here, we assume.
This was a battling speech from the Prime Minister. Its form, content and delivery differed from other speakers this week…he has his own public speaking style and is settling into it.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+