The Professor Lustig speech, Sugar: The Bitter Truth, is proving to be an enormous hit with everyone who’s hungry for knowledge about nutrition and health. Because in this entertaining and riveting speech the Professor of Pediatrics at the University College of San Francisco debunks many of the myths and legends. The same myths behind the current obesity epidemic in the USA, and indeed spread across the world.
He has a very casual yet informed public speaking style. Friendly yet educated. His speech includes statistics, figures and data designed to get to the rump of the obesity epidemic.
He fires quick questions to his audience. And he also expects his audience to answer them…sometimes he even prompts them to give the wrong answers. Which they do.
And that’s the flavour of this speech. The speaker throws up a myth or a legend about obesity and diet. And then he pops the bubble.
What’s at stake is his theory that fructose (sugar) is a poison! And that’s the main menu for this speech…ensure that the audience understand that fructose (sugar) is a poison. It’s heavy stuff.
But his reasoning, logic and examples make the whole evidence totally clear.
So, he uses graphs, pie charts and tables with ease. Then he ties in the health outcomes with economics, pricing and all sorts of consumer eating behaviour.
This works, because this a great speech that confirms just about every fear you might have about the food you eat. It’s not such a visual feast as Jamie Oliver’s TED 2010 presentation, but it’s jam-packed with data and interpretation.
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The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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