It's been 81 days since since she became Prime Minister, so this Theresa May Brexit speech at the Conservative party conference in Birmingham was as well-received as it was well-delivered.
Her speech started with a classic look back in time. It's always a favourite. Because it works so well.
Eighty-one days ago, I stood in front of Ten Downing Street for the first time as Prime Minister, and I made a promise to the country.
Her next section reminded us of her predecessor. He liked lists. And this was certainly quite a list. However, that was it. I don't recall any other section that smacked of list.
People who have a job, but don't always have job security.
People who own their own home, but worry about paying the mortgage.
People who can just about manage, but worry about the cost of living and getting their kids into a good school. And this week, we're going to show the country that we mean business.
She talked about David Cameron and paid fulsome tribute to him and his legacy. That made sense in her speech as it also made sense for party unity.
She isn't yet a characteristically eloquent speaker. Yet, she's confident and assured. There were some stumbles throughout. I suspect she's not yet fully familiar with auto-cue. This will come later.
However, don't imagine this wasn't a confident speech. Because it was. This Theresa May Brexit speech brimmed with confidence.
Within a classic position taker, we heard her catchphrase.
Because even now, some politicians – democratically-elected politicians – say that the referendum isn't valid, that we need to have a second vote.
Others say they don't like the result, and they'll challenge any attempt to leave the European Union through the courts.
But come on. The referendum result was clear. It was legitimate. It was the biggest vote for change this country has ever known.
Brexit means Brexit – and we're going to make a success of it.
And for the uninitiated she went to some lengths, at last, to explain what this means. Superb.
A new catchphrase was also evident in this Theresa May Brexit speech.
A truly Global Britain is possible, and it is in sight.
I'm sure we will probably hear a lot more about Global Britain. Her conclusion neatly referenced back to her introduction. A classic move.
So let's have a great week here in Birmingham this conference. Let's get this plan for Brexit right. Let's show the country we mean business. And let's keep working to make Britain a country that works not for a privileged few but for everyone in this great country.
At just over 20 minutes, this was a relatively short Leader's speech. However, it did its job. It got the conference started and her Brexit speech has started the countdown.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK.
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