Two African nations fought out the final of the Africa Cup of Nations yesterday in Luanda; an event organised by the Confederation of African Football (CAF). And, on the other side of the continent Robert Zoellick, World Bank President, gave a speech in Addis Ababa on the theme of African integration. But not a mention of the unifying power of the sports event that attracted a huge TV audience throughout the continent. That was a pity because it might have brought more passion to his speech.
His speech was really a list of World bank achievements in Africa in the months following the banking crisis of 2008. Some of his inferences from that crisis were alarming and I suspect not at all provable. But that apart, using good examples of how World bank funds are deployed, he set out a good outline of the Bank’s activities and those of its inter-dependent agencies.
But there were problems. Mr Zoellick is fond of the passive tense in his speech. That gives the impression that he’s not totally responsible for his material. For instance…”we have also been supporting.”
“We support” or “we supported” sound infinitely better.
His speech appeared as a listing of bullet points and examples that had minimal structure. Point summaries and pointers to subsequent points were missing. His speech writers could help his audience some more.
His theme of African integration held together…just. But he could do more with this theme. Not least on the day of the Africa Cup of Nations final.
Telling It Straight is our very own public speaking tips newsletter. Packed with skills tips to help you with your next speech, why not receive it this month?
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
Boris EU Speech Targets The Economic Case
Mario Draghi Speech Fails to Strike Gold With The Markets
Christine Lagarde Speech In Tokyo Urges Financial Co-Operation
OBR Presentation FTB with TLAs
Super Mario Speech Banks on Euro Continuity
Speech Marks Time for Top Euro Banker Trichet
Hesitant Start To Chatham House Economy Speech
Banking Stability and Competition Speech: Sir John Takes Aim
Please log in again. The login page will open in a new window. After logging in you can close it and return to this page.