When you are the Ford Taurus SHO (Super High Output) Chief Engineer it pays to be precise with your words. Technical data, dimensions and specifications all benefit from precision. Well, they do when you are world class and are based in Dearborn. Therefore, when we saw this Ford Taurus presentation we expected something solid and robust.
So it’s a pity that Taurus Chief Engineer Mike Celentino doesn’t pay so much attention to his words when he’s got a presentation in hand. In a Dearborn, Michigan presentation at the Taurus SHO convention he noted:
“We will continue to push the performance of the vehicle, and you will see more performance…going forward.”
Well, yes. Isn’t that the whole point. Going forward is the main focus (no Ford pun intended) of the Ford Taurus SHO, whether it’s 365 horsepower or 400 horsepower.
It’s woolly management speak that either perplexes an audience or leaves them unmoved.
Perhaps next time he can use words such as:
…in the future
But he did get something right. His audience loved the idea of more performance in the Taurus SHO. He clearly knows his audience.
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