The last time that Apple CEO Steve Jobs took to the podium to give a presentation—the iPhone 4 presentation—there were sneaking question marks about the phone’s reception. That’s because Steve Jobs used WiFi networks at the phone’s launch in preference to a cellular network. And, of course that raised questions. Over the weeks those sneaking questions have grown into real concerns. So we’ve just had another Steve Jobs presentation to resolve the matter.
It was a good mea culpa presentation. Yes, he acknowledged the problems that iPhone 4 users had experienced. And he acknowledged that those problems were caused by the Apple antenna system. He also took the opportunity to note that Apple’s investigations found that most phones suffered from very similar antenna problems when users grip their phone’s casing.
It makes me nostalgic for the little antenna that you had to pull out with earlier mobile models in the 1990s! Stubby antennae were always going to be a compromise between user ergonomics and the laws of physics.
This Steve Jobs presentation did the job. As did his solution…an upgrade for the iPhone 4 and a free bumper case for all users. Now, that’s a neat solution that got a good reception.
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The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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