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Ministries of Tourism and Culture are often the worst promoters of travel and tourism. Such government departments rarely give a good presentation of their country’s assets. Somehow, they suggest tiresome relics, dusty artefacts and mouldering museums. So, would the Azerbaijani culture presentation be any different?

Azerbaijani culture presentation
Azerbaijani Culture Presentation On Tour

The Azerbaijan Ministry of Tourism and Culture aims to change the earlier perception. They’ve embarked on a set of presentations in Hungary with the aim of promoting Azerbaijani culture.

Working with the Azerbaijani embassy in Budapest the team at the Ministry gave a series of presentations and lectures at two Hungarian universities.

Azerbaijan culture presentation audience
University Audience For The Azerbaijan Culture Presentations

Azerbaijani Culture Presentation Titles Are Horrors

So far, so good, you might think. But it was the quality of the presentation titles that really caught our eye. They were rivetingly bad, akin to something from the Soviet days in their awfulness. The series of presentations was titled:

Scientific Presentation of Azerbaijani Culture

The Head of the scientific-methodical sector of the Ministry of Culture and Tourism, Asif Usubaliyev, gave a presentation titled:

The Main Priorities of the Cultural Policy in Azerbaijan

And the director of the Institute of Philosophy, Sociology and Law of the Azerbaijani National Academy of Sciences, Dr. Ilham Mammadzaded gave a presentation titled:

Some Problems of International Scientific Cooperation and Development of Social Sciences in Azerbaijan

There was a slight improvement with the presentation by Associate Professor of the Azerbaijan National Conservatory, Ilham Najafov:

Musical Culture of Azerbaijan

This was a wide-ranging but simple title for the presentation. Then, after the introduction, it was accompanied by a recital of various Azerbaijani musical instruments that enlivened the presentation no end.

Engagement Factor Is Missing With Azerbaijani Culture Presentation

Presenting to an audience of university students and fellows is one thing. But as a presenter you still have the duty to make your presentation engaging and useful. A well-constructed presentation can be lifted with an equally well-crafted presentation title. Because there’s a presentation title effect that you need. A title with meaning, significance and audience value will prove memorable and boost your presentation success. The world best presentation, according to Slideshare, didn’t have an inspirational title. But it was catchy.

That’s something that the Ministry might consider for their next presentation series.

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About the Author

The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK.

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