Blackberry 10 Presentation Launch

Weak Blackberry 10 Presentation Introduction

But his presentation really did not make that clear. His introduction was poor. It was self-centred, introspective and slow. It seemed to be all about the company and certainly not the expectations or travails of his market.

He treated his audience to a series of thank you notices at the start…well before anything had been revealed.

Thank you so much for guiding us into the future.

Excruciatingly nauseous. That wasn’t successful. But it got worse as Mr Heins referred to all his Blackberry employees:

This is why this moment belongs to them…

Blackberry people, all 12,000 of them, are obviously very clever and gifted…but the audience wasn’t after that.

Then the presenter’s lack of tonal range was obvious when he said:

This is so exciting

Hardly.

We heard some rare peeps of rhetorical technique with a few not this, but that type statements. There was some alliteration with thinner, lighter, stronger. But these were rare.

On the whole the language smacked of the corporate machine:

constantly connected , in real time…

and,

today represents a new day in the history of Blackberry

and,

we made the tough call to go it alone…

Therefore we wondered about the focus of the presentation at an early stage. That’s not a good sign for a make or break presentation of the company’s future.

And it got worse as his audience heard:

That sounds pretty good, right?

The Blackberry 10 Presentation Experience

Most presenters in the mobile phone industry have to get the word, experience, into their presentations. But, they aren’t talking about their own experiences or their years of service. No. Because this is a different user experience that no marketer worth his or her salt can ignore. So, in this presentation we heard, among others:

A physical keyboard typing experience

and,

The best typing experience in the industry, period.

and,

This is the window into the Blackberry 10 experience.

and,

This is the experience we are delivering.

Yes, you never thought you’d hear that, but you have. Experience and exciting were the most over-used words in this presentation.

Perhaps Mr Heins will grow into his presentation role. Certainly this Apple CEO presentation suggests that you can only get better.

We suspect that the new Blackberry 10 could be a successful set of mobile phone products. Or even a successful platform! But this Blackberry 10 presentation was far from a glorious beginning.

When you need a boost for your presentation style, you can always consider a presentation coaching session. This one day training session gives you the skills, techniques and confidence for all your presentation needs. Please don’t hesitate to call us and discuss your requirements.