Guide to financial presentations

Financial Results Presentations — A Guide to Best and Worst Practice

The financial results presentation is one of the highest-stakes communication events in the corporate calendar. Analysts, investors and journalists are watching — and they will notice everything: the clarity of the slides, the confidence of the delivery, and whether the numbers are being explained or obscured. This guide brings together our best case studies of financial results presentations done well, done badly, and everything in between.


Death by PowerPoint — The Financial Edition

Even the most important financial message can be buried under a blizzard of slides. These posts examine the classic corporate sin of letting PowerPoint do the talking — when it really, really shouldn't.

Death by PowerPoint

How to Avoid Death By PowerPoint

A WPP AGM becomes an object lesson in what happens when a company lets its slides speak for it — and why the audience deserves better than a deck reading itself aloud. Read more

Kimberly Clark PowerPoint presentation

Kimberly-Clark PowerPoint Presentation

The consumer goods giant brings its AGM presentation to the screen — and demonstrates that even a global brand can fall into the trap of letting the format overwhelm the message. Read more

Federal reserve presentation

Inflation Required For Federal Reserve Presentation

The Federal Reserve takes to the podium to explain monetary policy — and produces a presentation so dense with slides that the central message is lost somewhere between the charts. Read more

Results Decks That Stumbled

Not every results presentation lands well. These posts look at the corporate decks that failed to convince — whether through weak design, poor delivery, or a disconnect between what the numbers said and how they were presented.

Coats PowerPoint presentation

Coats PowerPoint Presentation Proves Threadbare

Coats PowerPoint Presentation Disappoints

The industrial thread and zips giant produces an AGM presentation that struggles to stitch its narrative together — a cautionary tale about the gap between good results and good communication. Read more

Finance Presentation

Finance Presentation Fails In Charm Offensive

A finance team attempts to win over its audience with personality — and discovers that charm without clarity is not enough to carry a room full of sceptical analysts. Read more

Total PowerPoint presentation

Total Oil PowerPoint Presentation No Gusher

The French energy giant takes the conference stage and produces a presentation that fails to flow — a missed opportunity to make a complex financial story compelling. Read more

Hedge fund presentation

Hedge Fund Presentation Sends Stock Tumbling

A Wall Street hedge fund presentation triggers an immediate and painful market reaction — proof, if any were needed, that in financial presenting, every word and every slide carries real consequence. Read more

Easy presentation

Easy Presentation Reaches Destination

EasyJet takes a no-frills approach to its results presentation — functional, like its aircraft cabins, but not without its turbulence when it comes to engaging the audience. Read more

Barclays results presentation

Barclays Results Presentation Is A Tough Read

The high street banking giant delivers a results presentation heavy on data and light on narrative — leaving analysts to do the interpretive work that the deck should have done for them. Read more

Howard Weil presentation

Howard Weil Conference PowerPoint Presentation Drains Energy

An energy sector conference presentation that ironically saps the room of energy — with slides that outlast their welcome and a delivery that struggles to keep pace with the analyst audience. Read more

Speech Metaphor, Rhetoric & the Power of Language

Not all financial presenting is a cautionary tale. These posts look at the companies and executives who got it right — or at least gave us something worth talking about for the right reasons.

Apple CEO presentation

Apple CEO Presentation

What happens when the most admired presentation culture in the world meets a period of falling expectations — and how the Apple stage holds up under pressure. Read more

Financial results presentations

Financial Results Presentations With Devil In The Detail

A close look at the craft of financial results presenting — why the detail matters as much as the headline number, and how the best presenters make complexity feel manageable. Read more

Corporate apology speech

Corporate Apology Speech From Boeing CEO

Under the most intense possible scrutiny, Boeing's chief executive steps forward to address the 737 Max crisis — a masterclass in the art, and the peril, of the corporate apology. Read more

Alliance pharma presentation

Alliance Pharma Presentation Is Just The Medicine

The pharmaceutical company delivers a results presentation that does exactly what it says on the label — clear, well-structured and reassuringly easy to absorb. Read more

Hollywood bowl group presentation

Hollywood Bowl Group Presentation Rolling Along

The leisure group keeps its results presentation on track with a confident narrative that makes the financial story feel as accessible as a Saturday afternoon at the lanes. Read more

Make sure your finance speech adds up

Make Sure Your Finance Speech Adds Up

The numbers alone are never enough — this post looks at how the most effective finance speakers build a narrative around the figures that makes an audience want to listen. Read more

AO results presentation

AO Results Presentation Gets Its Message Across

The online electricals retailer delivers a results presentation that knows its audience and speaks to them directly — no jargon, no slide overload, just a clear story told well. Read more

Interview presentation

Interview Presentation Proves A Gusher For Premier Oil

Premier Oil uses an interview-format presentation to bring its results to life — a refreshing alternative to the standard deck-and-podium approach that pays dividends in audience engagement. Read more

Preliminary results presentation

Preliminary Results Presentation Plenty To Talk About

A preliminary results season snapshot — examining what distinguishes the presentations that generate confident follow-up questions from those that generate uncomfortable silence. Read more

RB results presentation

RB Results Presentation In Good Health

Reckitt Benckiser brings its consumer health results to the screen with a presentation that is as well-organised as its product portfolio — structured, purposeful and easy to follow. Read more

Sweet results presentation

No Caning For This Sweet Results Presentation

A sugar industry results presentation that avoids the bitter aftertaste of corporate waffle — straightforward, confident and pleasingly free of slide-deck excess. Read more

Whitbread results presentation

Whitbread Results Presentation Needs A Coffee Fix

The Premier Inn and Costa Coffee parent company delivers a results presentation that, like a lukewarm flat white, has the right ingredients but needed a little more heat to really land. Read more

AIB Re-structuring speech

AIB Re-structuring Speech Reveals Structure Deficit

Allied Irish Banks outlines its post-crisis restructuring plan in a speech that ironically lacks the very structural clarity it is promising to deliver to the bank's balance sheet. Read more

Craft, Tools & Technique

The practical side of financial presenting — from the tools that can help you prepare to the techniques that make a complex story land with a demanding audience.

Manage your presentation with AI

How to Manage Your Presentation with AI

A timely look at how AI tools are changing the preparation and delivery of business presentations — and what the financially-focused presenter should know before trusting the algorithm. Read more

Council Budget Presentation

Monmouthshire County Council Budget Presentation Rocks

Public sector budget presentations rarely win applause — but Monmouthshire County Council bucks the trend with a presentation that makes local government finance genuinely engaging. Read more

Present Your Financial Results With Confidence

Whether you're presenting to analysts, investors, a board, or an AGM audience, at your broker's or at the Birmingham conference centre, the quality of your presentation matters as much as the quality of your numbers. Our presentation skills training helps finance teams and executives communicate results with clarity, confidence and impact. Browse our full tips library below, or get in touch to discuss training for your team.

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