To be effective a good speech must have purpose. It has to have a mission.
So what was the purpose of the speech given by WikiLieaks founder and fugitive from justice Julian Assange this week?
Speaking from a balcony at the Ecuadorean embassy in London Mr Assange appeared a defiant figure. But beyond the defiance things were not as they seemed. In fact the whole scene appeared odd. An Australian fugitive from Swedish justice sheltering in the Ecuador embassy in London, fearful of being extradited to the USA, giving a speech to a crowd of international supporters. A strange scene for a speech broadcast around the world.
His speech held together. Reading from a prepared script his delivery was slow and deliberate as he worked off the crowd of supporters gathered below the balcony.
The speech had a solid beginning:
I am here today because I cannot be there with you today.
Moving on, the speech echoed “You” several times by way of thanks for his audience’s participation in his fight for justice.
He used repetition in an early section of the speech referring to a purported storming of the embassy by British police:
If the UK did not throw away the Vienna conventions the other night, it is because the world was watching. And the world was watching because you were watching.
His rhetorical techniques were not smooth and polished. But he tried some good metaphorical references and questions to good effect:
The United States must pledge before the world that it will not pursue journalists for shining a light on the secret crimes of the powerful.
That one had to be included.
So was there a purpose to it all?
Yes, his speech thanked his supporters and that was needed. And his speech certainly served to emphasize the political consequences for Britain of seizing Mr Assange by force from the embassy.
But with a wider remit Mr Assange’s speech allowed him to repeat earlier mantras…end the war on whistle blowers and justice for all. And who could be against that?
Mr Assange can count his speech as a success. No doubt the British police will be happy to wait this one out.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+