This Norman Baker speech at the Liberal Democrats Conference in Birmingham proved robust. His introduction cited no fewer than three quotes and references, including his mangling of:
Clearly prediction is very difficult, especially about the future.
But it was an effective start nonetheless.
Structure and form were evident but more structure signals might be needed to keep the Minister on track in future speeches. Some of his sentences were also inordinately long. Quite dissimilar to UK commuter trains.
We are even finding funds for key local projects like the redoubling of the line between Swindon and Kemble, for which Martin Horwood still owes me a drink, and the installation of the Ordsall Chord linking Manchester’s Victoria and Piccadilly stations, so slashing journey times between Liverpool and Leeds.
Nearly impenetrable. But then the short sentences in this Norman Baker speech were equally opaque:
These journeys lend themselves to modal shift to cycling or walking
Modal shift. Now there’s some transport industry jargon that would leave an average audience gasping.
The Baker speech also included its fair share of policy wonk speak. His audience was treated to:
In the meantime we must drive further improvements to the rail network.
and, more references to modal shifts,
…there will be carbon gains arising from modal shift from domestic air to rail.
So the Lib Dems are delivering on rail “big time.” But we’re also delivering on light rail too
That word, delivering, again. Where would this generation of politicos be without that word? There was a time when delivery men and women delivered stuff. Now governments are at it as well.
or, how about:
Light rail presses many of the right buttons.
Oh dear…small boys and train sets.
But the Norman Baker speech brimmed with clever allusions and references. For example, he took a European theme to combine a clever link to an old advertising campaign with more policy wonk speech:
Evidence from other European countries is that high speed rail reaches the parts other transport modes can’t.
However, there was no mention of Heineken here though, and positively no hint of drinking and driving from this transport minister.
This was a well constructed transport speech, with a good reference to the Chris Huhne conference speech. But, the Minister might want to be wary of personally financing the government:
…we are on track to cut carbon emissions from cars very substantially over the next 20 years, and with it our dependency on imported fossil fuel, as Chris Huhne’s investment in renewables bears fruit.
Already I have been able to hand out over £155m to the successful bidders in tranche one…
The Minister’s language here suggests a proactive approach. That’s good to hear from a speaker. But this isn’t pork-barrel politics yet.
Overall, however, this was a very worthwhile Kenneth Baker speech.
You’ll always find lots of help with your own conference speeches from Time to Market. Because with more than 100 top public speaking tips available, there’s something here for every event. Plus, when you want to take your own public speaking skills that bit further, then you’ll find a public speaking skills course just right. So, when the time is right, please don’t hesitate to get in touch.
Telling It Straight is our very own public speaking tips newsletter. Packed with skills tips to help you with your next speech, why not receive it this month?
What Not To Say In Your Speech
Peace From Kim Jong-Un New Year Speech In 2020
António Guterres Speech Fails To Explain
Unappreciative Audience Goads Chief Minister
Stylish Opening Speech By The Duchess Of Cambridge
Avoid A Public Speaking Nightmare This Halloween
Jazzing Up Audience Feedback At Oxford University
How You Can Prepare For Your Applause Point
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.