Norman Baker’s speech at the Liberal Democrats Conference in Birmingham proved robust. His introduction cited no fewer than three quotes and references, including his mangling of:
Clearly prediction is very difficult, especially about the future.
But it was an effective start nonetheless.
Structure and form were evident but more structure signals might be needed to keep the Minister on track in future speeches. Some of his sentences were also inordinately long:
We are even finding funds for key local projects like the redoubling of the line between Swindon and Kemble, for which Martin Horwood still owes me a drink, and the installation of the Ordsall Chord linking Manchester’s Victoria and Piccadilly stations, so slashing journey times between Liverpool and Leeds.
Nearly impenetrable. But then the short sentences in this speech were equally opaque:
These journeys lend themselves to modal shift to cycling or walking
Modal shift. Now there’s some transport industry jargon that would leave an average audience gasping.
His speech also included its fair share of policy wonk speak. His audience was treated to:
In the meantime we must drive further improvements to the rail network.
and, more references to modal shifts,
…there will be carbon gains arising from modal shift from domestic air to rail.
So the Lib Dems are delivering on rail “big time.” But we’re also delivering on light rail too
That word, delivering, again. Where would this generation of politicos be without that word? There was a time when delivery men and women delivered stuff. Now governments are at it as well.
or, how about:
Light rail presses many of the right buttons.
Oh dear…small boys and train sets.
But his speech brimmed with clever allusions and references. Taking a European theme he combined a clever link to an old advertising campaign with more policy wonk speech:
Evidence from other European countries is that high speed rail reaches the parts other transport modes can’t.
No mention of Heineken here though, and positively no hint of drinking and driving from this transport minister.
This was a well constructed speech, though the Minister might want to be wary of personally financing the government:
…we are on track to cut carbon emissions from cars very substantially over the next 20 years, and with it our dependency on imported fossil fuel, as Chris Huhne’s investment in renewables bears fruit.
Already I have been able to hand out over £155m to the successful bidders in tranche one…
The Minister’s language here suggests a proactive approach. That’s good to hear from a speaker. But this isn’t pork-barrel politics yet.
Overall, very worthwhile.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+