Mario Draghi Speech Fails to Strike Gold with the Markets

By Andrew Ivey | Public Speaking

Aug 04
Speech by Mario Draghi

A Mario Draghi speech appears to under deliver on earlier promises

Competitors, spectators and commentators at London 2012 are all agreed. Over promising and under delivering wins you no friends and, importantly, doesn’t win you medals.

Winning gold is about under promising and over delivering.

That’s something that the European Central Bank (ECB) President Mario Draghi might want to consider.

His speech at a press conference yesterday certainly seemed to under deliver on promises made only a week earlier.

The response by the markets? His speech appeared to cause the euro to fall below €1.22 against the dollar. And his speech was reckoned to have caused the IBEX stock index in Madrid to fall by 5.2%, while the exchange in Italy dropped 4.6%.

All because of one speech.

That’s the power of words when you are the President of the ECB and the Eurozone is facing potential financial meltdown.

Reading from a prepared speech this wasn’t a tour de force of exemplary public speaking. It was remarkably dispassionate…remarkable given the market’s response to his word.

He’s fond of the passive tense when speaking in public. That’s a favourite of bureaucrats and obscure government types. It suggests a  lack of ownership, originality and empathy. Audiences hate it:

In order to create the fundamental conditions for such risk premia to disappear, policy-makers in the euro area need to push ahead with fiscal consolidation, structural reform and European institution-building with great determination.

His speech left the door open for the necessary reforms of the European financial systems…but he might well find the stadium shut and everyone’s gone by the time he and the ECB come up with a concerted plan for gold.

Yes, Please

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About the Author

The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+