People tend to get excited about a State of the Union speech. And in some parts they get worked up with a State of the State speech. So how about a State of the City speech?
Well, it’s true that they are cast as poor relations against their senior cousins. And that’s not a great starting point for a City Mayor getting to grips with her first State of the City speech.
For Mayor Carolyn Goodman her State of the City speech in Las Vegas proved an ordeal…for her audience.
Her speech took 80 minutes to deliver. Its content was akin to a laundry list of achievements by the previous mayor…her husband, Oscar Goodman.
Her audience had two problems with that. First, her mayoral predecessor had made all the same points in his 12 State of the City speeches. Points that he took half an hour to make. And second, if the Mayor is to use the same speech structure next year, it had better be her own achievements that make the list.
Her audience treated her to a standing ovation at the beginning and end of her speech. But beyond that there was no applause within the speech itself. That’s not the treatment of a typical political speech.
Poor content and ill-judged timing compounded the speech’s 80 minute length. Yes, it was an ordeal for her audience.
We can but hope that when she comes to give her next State of the City speech the bright lights of Las Vegas aren’t more appealing to her audience than her speech. On current form, they might be.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+