Boeing Presentation Cleared for Market Takeoff

A bullish presentation by Randy Tinseth on the eve of the Farnborough Air Show 2010 makes compelling forecasts for air travel in the next 20 years.

The presentation by the Vice-President of Marketing for Boeing Commercial Airplanes accompanies their annual Current Market Outlook–now in its 46th consecutive year.

His presentation combines high quality video filmed at the Boeing plane delivery base in Seattle, a decent sound track and his own auto-cued narrative. It’s a good production that manages to survive a few PowerPoint slides that are used sparingly.

The presenter isn’t afraid of asking rhetorical questions that he then sets about answering. He uses lists to good effect. And his treatment of hefty economic data is also exemplary. He identifies vital data, shows trends and reveals important patterns.

It’s clearly a key commercial presentation. And it doesn’t pretend to be anything else. Clearly if you were in the market for aircraft, this type of market trend data would be invaluable. It’s a useful presentation for the aviation industry as it recovers from the effects of the 2007-2008 financial market meltdown.