Unusually a sickly sweet, saccharine advert for Microsoft Windows 7 caught our attention this week. Unusual because it featured PowerPoint, starred PowerPoint and was pretty much all about PowerPoint. PowerPoint certainly has a reputation that’s below where it deserves to be. No doubt this type of commercial aims to restore some perspective to your next choice of presentation software. The advert shows a canine PowerPoint presentation as “the secret weapon” used to persuade a boy’s parents to buy a dog in a classic filial pitch.
The boy’s narrative picks on all the key elements of good presentation design and style: a title, theme, key points and an argument.
The advert also features PowerPoint charts with the memorable line…”nothing beats a good bar chart.” I’m sure that’s not the case but, done well, they can be compelling. But they have to be good.
Nothing beats a good bar chart.
Last, but not least, the narrator introduced us to video inserts in the PowerPoint presentation. And with that–boy and canine friend–he nailed it…a compelling presentation.
This short advert captured many of the key points of an effective presentation. Its authenticity was sealed with the boy narrator using the presentation for a purpose, to achieve a goal. And that really is the point of any presentation.
You can discover more PowerPoint presentation tips with our series of presenting skills tips for every occasion. Better still, you can always attend a presentation skills course at one of more than 40 training centres in the UK. On one of these one-day courses you can really expect to boost both your confidence and skills levels ready for your next presentation. Please don’t hesitate to get in touch when you feel that the time is right to learn some new presentation skills.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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