Super Mario Speech Banks on Euro Continuity

By Andrew Ivey | Public Speaking

Nov 23
Mario Draghi speech in Frankfurt

Mario Draghi's first external speech as President of the ECB

Mario Draghi might be new to his job as head of the European Central Bank. But his speech at the European Banking Congress in Frankfurt last week suggested calm consistency. The calm consistency one might expect from a former Goldman Sachs banker.

In fact, consistency was one of the main structural elements to the speech: continuity, consistency and credibility. He might be new to the role of president, but not to central banking.

His speech was solid and unremarkable. One might pick holes in his comments on inflation policy…one might even argue that they were disingenuous. But that’s another matter.

Long sentences characterised this speech to his audience of banking professionals and Eurocrats.

We were treated to:

We are more than one and a half years after the summit that launched the EFSF as part of a financial support package amounting to 750 billion euros or one trillion dollars; we are four months after the summit that decided to make the full EFSF guarantee volume available; and we are four weeks after the summit that agreed on leveraging of the resources by a factor of up to four or five and that declared the EFSF would be fully operational and that all its tools will be used in an effective way to ensure financial stability in the euro area.

That was probably the longest sentence in the speech. Thankfully jargon wasn’t a big feature. Yes, there was some banker jargon and terms not typically used on the high street…but this was the head of the European Central Bank and he certainly knew his audience.

We did pick up some old chestnuts, beloved of Euro-area politicians and officials. There was:

a much more robust economic governance of the union going forward.

and,

At the same time, and going forward,

and, of course…

sustainable growth

We also had one or two mixed metaphors that showed Mr Draghi’s speech writer was trying:

Generally, these economies have built enough financial, fiscal and external buffers to dampen international spillovers.

And his conclusion? A masterful piece of Euro-area oratory:

In spite of the current challenges faced by the global economy, we must resist temptation to resort to unilateral policies, and we must work together to ensure that the gains achieved are firmly secured for future generations.

Irresistible! It wasn’t exactly a call to arms…but this was a solid speech to a banking audience that has some work to do right now. And that’s more than many people have in Europe…

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About the Author

The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+

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