Alan Mulally, the President and CEO of the Ford Motor Company is already something of a legend in the automotive business. A veteran of the Boeing aeronautical business he has managed to reinvent Ford at a time when his rivals’ principal concerns were with staving off bankruptcies.
His presentation performance indicates he’s no slouch. Yes, he’s not as animated a speaker as Steve Ballmer of Microsoft; but his audiences admire him and warm to his style.
Speaking at the annual CES show, the world’s largest technology show, Mulally detailed Ford’s achievements in “in-car connectivity.” Achievements that are being recognised with a variety of industry awards.
His presentation has a slow pace. The delivery is measured and at times we’d like more emotion in the delivery.
There are some stumbles as he reads the autocue–reminding us that this is not the only thing he does, but he keeps going.
He’s At home with statistics, numbers and market research findings. And he’s not tempted to revert to bullet lists to reinforce his figures. A good practice. In fact his use of words and images on the massive screen behind him was ideal.
They were in tune with his presentation, the words were readable and the images worked. They certainly didn’t distract attention from him and he, in turn, wasn’t tempted to look at the screen.
There’s a fair amount of corporate jargon in here. But not as much as we might expect. Some examples include:
“raise the bar”
“the cars of tomorrow…today.”
In all, a well-received industry presentation.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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