A Party Leader’s speech is a special occasion for any party conference. And last week’s speech by Ed Miliband at the Labour party conference in Liverpool was no different.
Was there a special theme to this speech? In part, yes. His speech took responsibility for the errors of the previous Labour government…and that’s a theme that he’s taken many times in the year since he became Leader.
His introduction featured a neat Liverpool reference to Neil Kinnock’s speech at the Labour party conference in October 1985. That speech was a barnstorming feat of rhetoric that turned the tide in Neil Kinnock’s favour. This speech was not its equal.
But a slow start led in to some solid content and good ideas. His delivery remained slow and steady as he outlined these ideas.
His comic timing is not quite right, but he tried some funny lines which proved effective. More seriously, his timing was not right when he mentioned Tony Blair in a list of previous Labour Leaders. The result? A quiet chorus of boos and jeers for Tony Blair. That was a pity because many of the best parts in this speech leaned heavily on Tony Blair’s speech at the TUC conference in 2001.
His speech featured some good use of repetition,particularly with “a new bargain”:
The Tories aren’t building a new bargain that supports the right people with the right values.
He mentioned the “new bargain” some five times.
A neat position-taker involved the Prime Minister, David Cameron:
But I’m not with the Prime Minister. I will never write off whole parts of our country by calling them sick. We are not a country of bad people but great people. Great people in a great country
He organised his rhetorical questions particularly well:
But with such great people, how have we ended up with the problems we face?
But it was his choice of contrasts that set everyone talking:
Are you on the side of the wealth creators or the asset strippers? The producers or the predators? Producers train, invest, invent, sell. Things Britain does brilliantly. Predators are just interested in the fast buck…
But they must change so that they are part of the solution to our economic future, not part of the problem.
Contrasts work well in the majority of speeches, but this speech, if it’s remembered, might be noted for its challenge to “bad” business.
Ed Miliband’s speech did sound more like a policy review paper than a conference-rousing speech. It didn’t have the tone of Tony Blair at the TUC conference ten years ago and it most certainly wasn’t on the same level as Neil Kinnock’s 1985 conference speech. But many of the techniques that worked in this speech proved equally effective for his predecessors.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+