Nick Clegg rounded off the Liberal Democrats conference in Birmingham with a conference speech that proved technically good. But at 45 minutes it was perhaps a bit on the long side. What’s more, it didn’t seem to be a sell-out audience for the Nick Clegg conference speech. So, perhaps that was disconcerting for the Deputy Prime Minister. Because at times the conference room seemed to be only 2/3 full.
This was a speech in which he sought to set out the lessons learned in government and acknowledge the problems faced in the last 500 days. And that was his introduction. However, no fanfare and no great rhetorical flourish. So it was altogether quite different to the earlier Spring Conference speech.
He referenced people in the audience throughout his speech. Good, because he tied in all wings of the Party. So, we heard of Simon Hughes, Paddy Ashdown, Tim Farron, Vince Cable, Tom McNally among others. These references worked with the possible qualifier of the mention of Simon Hughes…
who’s busted a gut…
He also used some good contrasts in this speech:
After the so-called masters of the universe turned out to be masters of destruction instead.
Reason not prejudice. Compassion not greed. Hope not fear.
Proving his mastery of the simple story telling technique his speech included these story gems:
On Saturday I met a group of young people…
I’ll never forget the woman I met in Tottenham…
In Manchester I met a cafe owner…
Throughout his speech he showed off some commanding language and diction. But now and again we heard words such as:
The Sidy of London
Permissible…if you always speak like that….BBC foreign correspondents are a case in point. However, I sense that this was an occasional speech style fashioned for the mass market. Dumbing down?
His speech also included the odd piece of cliché and a few hackneyed expressions. For example we heard:
…none of us thought it would be a walk in the park,
Ah yes, the proverbial walk in the park.
He also used repetition throughout his speech including one that recurred at key moments:
Not easy, but right.
When he concluded his speech he used a quote that he spotted after the Summer riots in London:
After the summer riots, message boards sprang up. They became known as “peace walls”.
And on the peace wall in Peckham there was a note that simply read: “Our home. Our children. Our future.” Six words that say more than six hundred speeches. “Our home. Our children. Our future.”
Britain is our home. We will make it safe and strong. These are our children. We will tear down every barrier they face. And this is our future. We start building it today.
So that was it. 45 minutes of technically very competent speaking. And it certainly lacked a bit of the passion we might have expected.
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The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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