In a break with tradition the organisers of the 2011 Edinburgh Television Festival in August have lined up Eric Schmidt to deliver the MacTaggart lecture.
This is a prestigious speech for notable figures in the television industry. So the choice of Eric Schmidt, the Executive Chairman of Google Inc., is remarkable…and brave.
We can expect that he will address the problems, challenges and threats of emerging technologies for the television industry. Advertising revenues might figure in the speech.
Previous speakers, including Dennis Potter and Jeremy Paxman, have not disappointed. The most notable speech, that of Rupert Murdoch, in 1989 proved an effective attack on the duopoly then running British television. A duopoly that Murdoch’s Sky business has well and truly broken.
It remains to be seen whether the Eric Schmidt 2011 MacTaggart speech proves to be as prescient as that of Rupert Murdoch in 1989.
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The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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