Analogies. They are one of the great speech writing building blocks for busy speech writers. And when you write speeches for the President of the United States you need some help with the relentless output. Fortunately the President’s work load throws up all sorts of speech writing opportunities. That was certainly the case with the President Obama Kansas speech in the Smith Electric Vehicles factory last week.
Taking a cue from the plant’s electric vehicle manufacturing line, the President’s speech writer linked the building of electric vehicles to the building of the economy. And he then linked that to building the “green” economy. Cleverly done.
“But the reason I’m here today is because, at this plant, you’re doing more than just building new vehicles. You are helping to fight our way through a vicious recession and you are building the economy of America’s future.”
The “green” economy was presented as “the economy of America’s future.” Just let there be no doubt.
This useful analogy then allowed the President Obama Kansas speech to take in the whole of the economic picture and the efforts made to re-vitalise the US economy. It also allowed him to incorporate further links to the green economy.
“But what you are proving here—each and every one of you who work here at Smith Electric–is the promise of a brighter future. What you’re proving is that if we hold fast to that spirit of entrepreneurship and innovation that’s always defined America, we’re not just going to emerge from this period of turmoil, we’re going to emerge stronger than we were before.
You’re proving that as long as we keep on moving forward, nobody can stop us. And for that I want to thank you. You are setting a model for what we need to be doing all across the country.”
When it comes to how you finish your speech, there really is no better way to work the crowd than a vision of the future. It was a well-worked analogy for the occasion.
We noted back in 2010 how the President used an analogy to link the Smith Electric vehicle factory in Kansas to the whole economy and also the Green economy. Well, it’s a great shame to report that the factory closed in 2017. So, there are no more green vehicles coming off that production line for now…if, indeed, ever again. Now that’s no reflection on the economy as a whole or indeed the green economy. But, it does signal one of the more obvious problems with virtue signalling at a specific plant.
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The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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