Osborne Speech Under Budget in 56 Minutes

By Andrew Ivey | Speeches

Mar 24
George Osborne budget speech

George Osborne budget speech

The Chancellor’s Budget speech in the House of Commons extends a public speaking tradition from the 1720’s when Sir Robert Walpole presented the first annual national budgets.

His speech, timed at 56 minutes long, was well within budget. The shortest was a speech by Benjamin Disraeli timed at 45 minutes in 1867 and the longest…four hours 45 minutes by William Gladstone. An epic that would undoubtedly have had several members of the House asleep at its conclusion.

Yesterday’s speech maintained the continuity of George Osborne’s public speaking. Short and sharp sentence construction, a smooth pace and an improved delivery.

His beginning was a classic. Referencing last year’s speech he contrasted last year’s budget as an emergency budget and this one as a reforming budget. A neat contrast…even if it stretched belief somewhat.

His listing techniques paid off with some good use of repetitive phrases:

This is a Budget built on sound money.
A Budget that encourages enterprise.
That supports exports, manufacturing and investment.
That is based on robust independent figures.
A Budget for making things not for making things up.

The language of a budget speech isn’t racy. But there were some moments in this speech that benefited from some good imagery. We had:

We gambled on a debt-fuelled model of growth that failed.

and,

All countries have to steer a course between two central risks.

and,

A Britain carried aloft by the march of the makers.

There was a well-made phrase reversal in:

So instead of Chancellors fixing the figures to fit the Budget, they now have to fix the Budget to fit the figures.

He made a good dig at previous Chancellors of the Exchequer; speakers who would rattle off the financial forecasts hoping that no-one would keep up. It was a good point. If the figures you use in a speech are meaningless then you might as well not use them:

It has been known for Chancellors in recent years to rattle these off at great speed in the hope that no one will keep up.
I will not do that.

He then proceeded to map out the necessary financial data with ease:

Borrowing to fund the deficit this year is now set to come in at£146 billion, below target.
Then fall to £122 billion next year.
Then £101 billion the year after.
Then £70 billion in 2013-14.
Then £46 billion.
And £29 billion by 2015-16

It was understandable. Borrowing will fall.

It’s incumbent on any speaker to make a good case, set out his or her evidence and draw a conclusion. And a budget speech is really no different. But there was one sentence that seemed contrived:

So we will change the regime to narrow the differential between these lower cost brands and the rest, and between cigarettes and hand-rolled tobacco.
This will reduce smoking and improve our nation’s health.

Right! This was a political line aimed at the Chancellor’s critics in the British Medical Association. Critics who want to ban everything that’s dangerous but want public financing for their industry. Right!

His conclusion reconfirmed his earlier points rather succinctly after 55 minutes or so.

So this is our plan for growth.
We want the words:

‘Made in Britain’
‘Created in Britain’
‘Designed in Britain’
‘Invented in Britain’

To drive our nation forward.
A Britain carried aloft by the march of the makers.
That is how we will create jobs and support families.
We have put fuel into the tank of the British economy

Using repetition and his characteristic listing style he also managed more than a hint of metaphorical allusion with fuel, tank and drive. A confident speech from the Chancellor.

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About the Author

The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+

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