The food challenge presented by the world’s rising population is the subject of an excellent new BASF presentation. Created by BASF Agri Products, the presentation lauds the productivity and resourcefulness of US farmers…and, no doubt, farmers everywhere. Or, perhaps in those territories where BASF operates?
This is a skilfully crafted presentation that uses words instead of a voice-over track. The words are generally few, well-timed and excellently delivered. This is a well-developed technique that really does work for this presentation.
The musical score is strangely hypnotic. It’s definitely reminiscent of a clock ticking or time moving on. So, it’s a good example of how to use sound with depth and meaning in a presentation.
Production values are incredibly high on the BASF presentation that outlines the challenge we face feeding an ever-growing population. Therefore we have moving images, flowing graphics and powerful colours that all combine to create a visually powerful message.
Crop protection and agricultural productivity are far from everyday concerns to most of us. Although they always used to be. But the presentation makes something absolutely clear. Our need to feed us all will become more pressing in time. That’s because events in Tunisia and Egypt highlight how food prices and food scarcity play a role in politics. It’s safe to presume more such incidents in the future.
So, this is a really good BASF presentation.
You can always discover tons of presentation skills tips with our regular series of skills tips, podcasts and training videos. And when you want your own presentation skills to grow accordingly then why not consider training or coaching. Because with either a course or a one to one coaching session, you can expect to see your skills grow apace. Please don’t hesitate to get in touch when the time is right.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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