Your Conference Theme Is No Crisis

When you plan your next conference or seminar you should put some focus on your conference theme. Because your theme is especially important in a fragmented world when you want to address pressing crises and future challenges. Does that all sound a bit fanciful? Perhaps. But it's also the theme of the World Economic Forum 2023 conference in Davos, Switzerland right now.

Cooperation in a Fragmented World: Addressing Pressing Crises, Tackling Future Challenges

Indeed it's a mouthful of a theme for a conference. But it's bound to work. 

Since a theme is a useful device to  link in all of the points, evidence, stories and illustrations that your speakers or presenters provide.

Your Conference Theme Links Everything Together

As the conference organiser you provide a link between all these elements and thus you help your audiences to understand each presentation. And, just as important. you'll help your conference attendees to remember the presentations. Indeed, in a world so brimming with crisis, that might be a good plan.

For the speakers and presenters, then a well-worked theme helps to set their address in the context of everything else at the event. We saw this with UK political party speeches in 2012 where the theme of responsible capitalism echoed throughout the conference centres.

At the Davos World Economic Forum (WEF) conference you can expect the speakers to bombard their audiences with crises, disasters, plagues and famines. And of course there will be plenty of scope for costly taxpayer-funded solutions with very little input from anyone not attending the conference. Since that's the style of the event.

So, the presentation titles all appear to fit the mould. For example, today at Davos we have 

Mastering New Energy Economics

and also,

Restoring Security and Peace

These session titles all look suitably open-ended and permit a number of speakers on the broad subject and panel discussions afterwards. Undoubtedly there's controversial material. Yet we doubt if there's any disagreement at this particular conference. Because it's very much a selected and selective audience listening to their plans to control the rest of humanity and meet their own goals. A bit rich? Undoubtedly. And they intend to get richer still.

However, as the crisis of your next conference speech looms closer, you can always find plenty of top tips for speakers with Time to Market, an online public speaking course or face to face training.  And, should you need more specialist help with your conference speech, or your seminar theme, then please don't hesitate to get in touch.