David Cameron’s ideas on the Big Society are not new. But every few months he has to renew our understanding of his big idea…the Big Society. You’ll remember that he toyed with the idea in the Cameron new society speech for the 2010 election. And has returned several times. It’s not because the idea is terribly complex. And, of course, it’s not that he’s lost us somewhere. So his Big Society speech yesterday (14th February 2011) had to make that clear.

big society speech
Big Society Speech From David Cameron Gives The Answers

No, the problem is that as political theories go, this one is rather vague. Now that might not be a bad thing. However, it’s still vague.

Questions And Answers In This Big Society Speech

The Prime Minister’s Big Society speech yesterday was as much a question and answer session as a formal speech. In fact the questions and their answers occupied as much time, if not more, than the speech itself. So far, so good.

The introduction to his speech underlined how people are talking about the Big Society. And of course that’s a good thing. Most people don’t discuss a politician’s big ideas. but, the Big Society is different. Because it does inspire discussion.

With that acknowledged, the Prime Minister set to his task. So, he treated us to a lot of repetition from the start…

whether it is broken families or whether it is some communities breaking down; whether it is the level of crime, the level of gang membership; whether it’s problems of people stuck on welfare, unable to work; whether it’s the sense that some of our public services don’t work for us.

Technique Is Everything In Society Speech

And that technique prevailed throughout this Big Society speech…

Take crime: yes, government’s got a huge role. We’ve got to put the police on the streets, we’ve got to make sure the sentences are there, and we’ve got to make sure that prison places are available–that is our job.

Then, he combined this repetition with a questioning technique to good effect:

How easy is it, if you are not satisfied with education, to club together and start up a new school? It’s incredibly difficult.

How easy is it to try and take over the closing down pub in your village to keep it running?  It’s incredibly difficult.  How easy is it to volunteer…

Structure Light. But Short Lists Work

This Cameron Big Society speech was short on structure. However, he aimed to remedy this with a list of activities in the middle of his speech…

First…Secondly…The third part…

But that was it. A speech without a great deal of structure and without many signals on progress.

But he saved up the best part of his speech for the end.

So with that, let’s go to the first question.  Who wants to kick off?

He wanted feedback on his big society idea. And he got it. And that was probably far more important than a grandiose or posturing speech on this occasion.

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About the Author

The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK.

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