Ed Miliband’s first speech as Leader at the Labour Party conference yesterday was short of content and specifics–exactly what you’d expect from a man who took the helm at the weekend; someone who now has to face a long “journey” to electoral recovery.
“This week we embark on the journey back to power.”
So, and that’s a favourite word of Ed Miliband, what did he set out to do? In essence he wanted to tell the watching world about himself, his background and that of his parents. That background contained the themes of journey across the Channel, escape from persecution, hard work and educational attainment.
But beyond the mention of Ralph’s Navy service, he didn’t get at all specific about Ralph or Marion Miliband, their achievements, their Marxist politics or their influence on Ed or older brother, David.
“My beliefs, my values are my anchor.”
His speech also aimed to set out some markers on his vision, values and goals. And it did so. There was little detail and that’s how he clearly wanted it to be at this stage–quite reminiscent of David Cameron addressing his Party conference for the first time.
His enthusiasm for repetition and lists continues. There were many lists:
“Think of how we took on the idea that there was a public ownership solution to every problem our society faced. We changed Clause 4. We were right to do so.
Think of how we emphasised being tough on crime was as important as being tough on the causes of crime. We were right to do so.
Think of how we challenged the impression that we taxed for its own sake and that we were hostile to business. We were right to change.
And think of how we challenged the idea of a male dominated Parliament with All-Women shortlists and made the cause of gender equality central to our government. We were right to do so.”
The last point was perhaps a nod to his mother, Marion.
And we heard this:
“This new generation that leads our party is humble about our past and idealistic about our future.
It is a generation that will always stand up for the mainstream majority.
It is a generation that will fight for the centre ground, not allow it to be dominated or defined by our opponents.
And it is a generation which thirsts for change.”
This particular part of his speech certainly had many in the conference hall wondering which generation they belonged to. In or out. Inside or outside. Too old?
One list in particular was simply a spoken bullet list:
“Here is our generation’s paradox: the biggest ever consumers of goods and services, but a generation that yearns so much for the things that business cannot provide.
- Strong families.
- Time with your children.
- Green spaces.
- Community life.
- Love and compassion.”
His speech contained plenty of “new generation” speak. Just like Tony Blair in the 1990s Ed Miliband is developing a sense for his own words and phrases:
“I am so honoured that you chose me to lead your party.”
“And I am so so proud that, against all the odds, we helped deliver peace in Northern Ireland.”
“I feel this so deeply since the birth of my son sixteen months ago.”
“That is why the attack on the Gaza Flotilla was so wrong.”
“A generation that yearns so much for the things that business cannot provide.”
Everything is so this, so that, so everything. This has to be a generational thing…but he’s got to be too old for youth speak, surely?
His speech referenced Tony Blair and one of Tony’s favourite phrases:
“Think of how we emphasised being tough on crime was as important as being tough on the causes of crime. We were right to do so.”
And he also referenced his predecessor, Gordon Brown, when he alluded to the Tories:
“I tell you one thing, for the eighteen years they were in power the Tories did nothing to fix the roof when the sun was shining.”
This picked up on the remarks made by Gordon Brown in his April 2010 manifesto speech in Edgbaston.
Production-wise this was a stirring performance with some excellent choreography, music,Â stage sets, lighting and backdrop of young people.
As a great speaker, undoubtedly he has further to go. He can read his autocue with the odd stumble, but his speech writers are on track…if not listing to the left.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+