In the midst of Europe’s financial turmoil Spain’s Prime Minister, Mariano Rajoy, used a televised speech in Madrid today to dissemble and defuse the story. This was not a rescue. This was not a bail-out.
In his speech he patently refused to use certain key emotive words. He wouldn’t use the word, “rescue“, for example. Everyone in Spain reckons that the Spanish economy was rescued on Saturday with a package of measures worth up to 100 billion Euros.
But in his speech the Prime Minister referred only to a soft loan. If only my bank manager was so obliging.
In a vociferous speech Spain’s Prime Minister aimed for rhetoric and style. Using repetition he made his point:
Yesterday the credibility of the euro won, the future of the euro won, the European Union won and the chances that Spain can soon recover a level of lending that will improve investment and job creation also won.
Such was the scale of his success that after his speech he jetted off to Poland to watch his country play Italy in the European Championship 2012. A cool speaker.
There comes a time, however, when every speaker has to face a reality check. On this occasion, with this speech, the Spanish Prime Minister has missed that check.
His speech might well have pandered to the needs of the European bureaucracy in Brussels, Paris and Berlin. But it did little or nothing to calm the fears of his own population.
That has to be a priority for any speaker at times of national crisis…24% unemployment suggests crisis. And that’s one reason why this very aloof, distant and unnerving speech might prove to be Mariano Rajoy’s undoing.
The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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