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Steve Jobs unveiled the new operating system (ios) for the Apple i-family at an Apple special event in San Francisco last week. This generation of ios will bring multiplayer gaming and quality high definition photography to iPhones, iPads and iPod Touches. He also announced in his Jobs worth presentation that the next version, ios 4.2, will bring wireless printing and media streaming in November–and it’ll be released in November.

Jobs worth presentation
A Steve Jobs Worth Presentation To Launch ios 4.1

But, what’s more, this was a characteristically smooth launch presentation by Jobs. Who, incidentally, must be the only CEO whose audience avidly spend their time during the presentation taking pictures and video of his performance. Livestreaming elsewhere, perhaps?

Apple Design Suits Jobs Worth Presentation

The Jobs worth presentation is certainly helped by the iconic design status of the Apple product range. There’s interest and excitement. And it’s palpable. Certainly among this audience in San Francisco.

So many other corporate presenters must wish that they had as much as 10% of the material that Jobs has to work with.

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That apart, Jobs doesn’t elect for the easy option. Because this presentation demonstrated the range of new product attributes with a good display by Jobs. So he inter-worked with various applications…and kept talking. A remarkable CEO performance. He handled it all with aplomb; quite a difference with his last iPhone 4 presentation where the technology proved reluctant to work with him! You can’t disagree that Steve Jobs is prepared. He’s definitely had more than the one autocue practice session. And that’s neat. Because, without practice your presentation style might be that of an Alan Mulally presentation. Solid, reliable, but without voice sincerity.

Of course you are very welcome to dive into all the presentation skills tips that we’ve posted. And who knows, perhaps you too will deliver the performance of this Jobs worth presentation. And, when you are ready to take your own presentation skills that bit further, then remember that a well-timed training course can be just the intervention you need. You can always join one of our presentation courses throughout the year. Or, perhaps, we can run a course for you and your team at your offices. So, please don’t hesitate to get in touch when the time is right.

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About the Author

The Principal Trainer at training business Time to Market. Now based in London, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK.

  • He’s a good manager indeed! He sold that Iphone xxxx so well :)

  • This guy was voted one of the most influential people in the world.

  • Hi Simon,
    It’s no surprise that Steve Jobs takes on the big presentation events. He’s well-prepared and rehearsed, and, yes, the products look good in his presence!

  • You’re right that Steve Jobs has a lot to work with in his presentations, but don’t forget that it works the other way around, too. The hardware looks cool because of the way he presents it!


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