Jobs Worth Presentation Success for Apple Brand

By Andrew Ivey | Presentations

Sep 09

Steve Jobs unveiled the new operating system (ios) for the Apple i-family an an Apple special event in San Francisco last week. This generation of ios will bring multiplayer gaming and quality high definition photography to iPhones, iPads and iPod Touches. He also announced in his presentation that the next version, ios 4.2, will bring wireless printing and media streaming in November–and it’ll be released in November.

It was a characteristically smooth launch presentation by Jobs, who must be the only CEO whose audience avidly spend their time during the presentation taking pictures and video of his performance.

The presentation is certainly helped by the iconic design status of the Apple product range. There’s interest and excitement. And it’s palpable.

Other corporate presenters must wish that they had as much as 10% of the material that Jobs has to work with.

That apart, Jobs doesn’t elect for the easy option. This presentation demonstrated the range of new attributes with a good display by Jobs inter-working with various applications. He handled it with aplomb; quite a difference with his last iPhone presentation where the technology proved reluctant to work with him!

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About the Author

The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+

  • Maison d'hotes Biarritz says:

    He’s a good manager indeed! He sold that Iphone xxxx so well 🙂

  • He’s the greatest manager alive!

  • Argan says:

    This guy was voted one of the most influential people in the world.

  • Blogmaster says:

    Hi Simon,
    It’s no surprise that Steve Jobs takes on the big presentation events. He’s well-prepared and rehearsed, and, yes, the products look good in his presence!

  • You’re right that Steve Jobs has a lot to work with in his presentations, but don’t forget that it works the other way around, too. The hardware looks cool because of the way he presents it!


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