Cometh the hour cometh the man. That’s the refrain every time a political party leader makes a decent speech in front of their adoring conference audience. Last week it was the turn of Liberal Democrat leader Nick Clegg with his speech in Glasgow. And this week it was time for a Labour leader conference speech in the spotlights with the Labour party conference in Brighton.
It’s got to be said that Mr Miliband has been here before with his conference speeches. His public speaking and charisma, or lack thereof, are frequent discussion points for political commentators. And perhaps for party hacks as well.
On this occasion Mr Miliband opted for a theatrical conference speech delivered in the round. So, he spoke without notes or autocue for all of 63 minutes in a semi-formal gathering. Ok, it was a formal gathering. Because it was his keynote speech, after all.
His performance was reminiscent of Nick Clegg’s Spring conference speech in 2011 at the Liberal Democrat Spring conference. Equally informal and effective, even though the Liberal leader was on a podium and had a staged backdrop.
Unlike Mr Miliband of course. Because, for his speech he opted for a backdrop of audience members. This is a technique popularised by the US President, Barack Obama. It’s a technique that works really well…so long as you can count on the audience members to behave themselves and, stay awake.
Rhetorically there was plenty here to consider. Repetition was the rhetorical highlight with 17 mentions of:
Britain can do better than this
Plus, there were other variants on the theme. Yes, you can stay awake with this.
Some commentators suggested that his speech signalled a new leadership style. That he’s got it.
That might be premature…albeit he’s had a few years to be prepared for the hour of need.
But, as speeches go this was good stuff. Previous conference speeches were well received, and this speech has further improved on those. But to suggest that a good speech alone might indicate a national leadership quality. No offence, Jack, but that might be clutching at straws. Peggy Noonan put it like this:
Speeches are not magic and there is no great speech without great policy.
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The Principal Trainer at training business Time to Market. Based in Oxford, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK. Andrew Ivey on Google+
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