Public Speaking Metaphors Making Waves

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Public speaking metaphors are certainly in the news right now with a vengeance. and that's probably something to do with all the economic news we're being presented with. Because there's more than an associative link between economy speeches and the number of metaphors involved.

Public speaking metaphors

You Can't See for Public Speaking Metaphors Right Now

Why is that? Well, it's probably that the public speaking metaphor is ideally placed for a speaker to disseminate economic news, opinion, and analysis. So these last two weeks we've heard a lot about the 'black hole' in the nation's public accounts. That's according to the current Chancellor of the Exchequer, Rachel Reeves. Of course when you describe a 2% shortfall in the accounts as a black hole, you'll always get people's attention. Job done.

Still, it's a welcome thing to comment upon. Because the last few efforts from the former Chancellor, Jeremy Hunt were woeful. In his last Budget speech we heard about 'economic headwinds'. But that was it.

Yet despite the most challenging economic headwinds in modern history…

But, with matters economy to the fore, we should get used to these metaphorical references once again.

Economy Speech Metaphors

Some favourite and well-used public speaking metaphors from economy speeches will usually involve:

  • Chart
  • Navigation
  • Choppy waters
  • Stormy conditions
  • Setting a course
  • Distant horizons

Another predecessor, George Osborne, was always fond of a good metaphor in his speeches as Chancellor. So fond, indeed, that they came to characterise his many speeches.

However, you don't need to be either an economist or the Chancellor of the Exchequer to use a solid public speaking metaphor.

Certainly the speech of the MI5 Director General, Ken McCallum, who spoke at the spy headquarters at Thames House, London in 2022 was a fine example.

Russia thinks nothing of throwing an elbow in the face, and routinely cheats to get its way.  We’ve had success in getting some of their players sent off, and for now they’re a bit distracted by the blame game in their own dressing-room, but they will keep attacking us.

Pointers to Help You Make the Most of Public Speaking Metaphors

Solid public speaking metaphors will enhance and embolden your public speaking style. So why not give them a try?

  1. 1
    Don't be afraid of using them
  2. 2
    Make sure that they're descriptive, visual or entertaining
  3. 3
    Ask yourself whether your audience will relate to or recognise the metaphor. If it's a NO, then try an alternative metaphor.
  4. 4
    Keep them short
  5. 5
    If you are presenting, then you can always use pictures as visual metaphors

You'll always find plenty pf public speaking tips for speakers here at Time to Market. And with more than 100 top tips, podcasts and videos available, you should find something to suit most public speaking needs. When you're ready to take your own public speaking skills that bit further, then you're welcome to enroll on an online public speaking course.

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About the Author

The Principal Trainer at training business Time to Market. Now based in London, I run presentation and public speaking training courses, coaching sessions and seminars throughout the UK.

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