Are you presenting with purpose? It might come as a surprise to you. But your presentation audience is looking out for themselves. You need to know what’s the purpose of your presentation.
Yes, they’re a delightful bunch, your audience members. They were very talkative during the coffee break and very attentive during the last presentation. However, they are are still selfish.
When it comes to them rating your presentation they are focused on themselves.
It’s not that they don’t care about you, the presenter. They might…
But what’s more important to your audience is that they get something from your presentation.
So, when you only focus on style and imagery, PowerPoint slides or visuals you neglect your audience’s focus. Your focus is wrongly on sending. That is, sending something that you want to send.
However, your audience wants something. They want to receive something. And that something is something of value from your presentation. Just consider the purpose for the MH17 team presentation. Prosecution of the guilty parties. So, they really went for it.
So your focus has to be on their need to receive something. Not your need to send something. Because you need to be presenting with purpose.
Build yourself a presentation that meets a tangible purpose. A purpose that has your audience remembering something at its end. A purpose that involves your audience understanding, believing or doing something as a result of your presentation.
Describe this purpose in one sentence. Nothing longer. Make it succinct yet pithy. Make sure that your presentation purpose hits these five SMART objectives:A well-written, single sentence purpose for your presentation that hits these objectives can now become the foundation for your entire presentation. So, that’s presenting with purpose.
You can discover more reasons why to give a speech with Time to Market. Or, you can always find more presentation skills tips and techniques with a presentation skills coaching session with your very own coach.
“If you live only for yourself you are always in immediate danger of being bored to death with the repetition of your own views and interests.”
W. Beran Wolfe
Telling It Straight is our very own presentation tips newsletter. Packed with skills tips to help you with your next presentation, why not receive it this month?
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