What’s the Purpose of Your Speech?

What's the purpose of your speech? You might well think that there's a simple answer. But, of course there isn't. That's because the purpose of your speech will depend on you. It's your speech. That's right. What is it that you want to achieve with your speech audience? And, of course, that's the starting point for some serious work. Serious work that you must complete before your speech.

Because your job is to achieve results with your audience. And that's a fact about public speaking. You need results.

So, what do you want to achieve? To help, you can phrase another question, along the lines of…"what do you want your audience to understand after your speech?

You want your audience to…

You plan to achieve a result with your audience, all because of your speech. And that result is a change in their understanding. Or a change in their knowledge or beliefs. Or, perhaps your audience will choose to do something, all because of your speech.

So, that's the purpose for your speech. It's your purpose…your objective for your own speech. So, it's not important whether it's an internal or an external speech. Your purpose is what really matters.

Define Fully What's the Purpose of Your Speech?

And, if you don't have a rationale for your speech? Then you need one. Because without purpose your speech really won't work. Your purpose for your speech drives everything:

And, as your speech is the best way to forge a communication with your audience, then now is the time to get cracking with a purpose for your speech. Because without a purpose your speech might well turn out like the Almaty conference speeches. Tedious.

You can always discover more presentation tips with our regular series of podcast and video tips. And, when you are ready for more intensive learning, then you can always ask us to organise a coaching session. Alternatively, you're always welcome to enroll on an online public speaking course. Please don't hesitate to get in touch when the time is right.