EFFECTIVE PUBLIC SPEAKING image and content

Using visual imagery is fundamental to effective public speaking. Whether one uses props or screen images engaging the visual perception of your audience is vital. Having an awareness of what your audience will perceive is the first step. The whole effect comes from using quality imagery to fully engage your audience ensuring interest and relevancy.

Effective Public Speaking – Image

Being in the audience for an engaging and informative presentation should be a great experience.  Certainly one of the best presentations I have seen was at a sales conference for manufacturer distributors, dealers and agents from around the world. A manufacturer sales director had the task of presenting within a restricted agenda - but you would have thought there were no confines.

Without a single bullet list slide he managed to deliver his message effectively and coherently using a series of cleverly crafted black and white stills and white headlines. The visual impact was enormous as the audience anticipated each presentational view and the corresponding nuggets of information. Combined with a succinct delivery style this one had it all.

Visual Perfect Tips

	Develop a theme.
	Use good quality images.
	Be wary of your audience's sensitivities and taste.
	Be consistent with the use of imagery.
	Link your message to valuable illustrations and vice versa.
	Consider whether your illustrations themselves can carry a message.
	Build up expectation and anticipation within your audience using images.  If your audience is guessing what's coming next then you are winning!